As a result of their experiences in the industry, exhibit la was founded because Lauren and Alice felt that they should offer a high standard of education and a premium range of products. After investing in numerous courses it was apparent to both Lauren and Alice that improvements within the education sector could be made to continuously support students whilst they build their own businesses. Both technicians shared a common vision that they wanted their students to complete the course feeling confident and inspired to build their own businesses. Lauren and Alice decided the perfect way to complement the courses being delivered was to curate a line of products that students will feel confident using and understanding the use of them.